... is to incorporate Indian, Hindu, and Vedic (IHV) culture with modern streetwear apparel to give our community a chance to represent our beautiful heritage in western society. While it is often and unjustly mocked in the West, we believe this, like most forms of racism, is simply due to a lack of true awareness and digestible forms of our culture which unfortunately leads to widespread unappreciation. As such, we strive to create authentic and compatible representations that are able to intersect both the IHV and Streetwear spheres."